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Tuesday, September 9, 2014

W&HM PR Relay: Ready to Drift: Scion Racing Prepares For Season's Final Formula DRIFT Showdowns

Press release from:





For Immediate Release

September 9, 2014



Ready to Drift: Scion Racing Prepares For Season's Final Formula DRIFT Showdowns Last High-Powered Events in Fort Worth, Texas, and Irwindale, California, to Bring Out Thousands of Fans

Long Beach, Calif. – September 9, 2014 – With the Formula DRIFT podium in reach for Scion Racing, drivers Fredric Aasbo and Ken Gushi are revving up their engines for the final two rounds. Round 6 will take place Sept. 12-13 at Texas Motor Speedway in Fort Worth, Texas, and Round 7 on Oct. 10-11 at Irwindale Speedway in Irwindale, California.


In the highly competitive Formula DRIFT field, 2014 Hankook tC driver Aasbo emerged as a fierce competitor this year, currently holding second place. In addition, 2014 GReddy FR-S driver Gushi ranks in 14th place, after both drivers fought to overcome challenges on the track throughout the season.

"With a little luck, a very competitive tC vehicle and a lot of hard work from the team, it's been a really successful ride this season," Aasbo said. "For the final event at Irwindale Speedway, we will increase the power and really push the limits to end the season strong. Hopefully with a win!"

The Irwindale Speedway holds the title "House of Drift" for its role popularizing the racing style. The event is expected to draw more than 15,000 fans from around the region. Both in Texas and California, drivers will face demanding tracks and hot temperatures that require vehicle adjustments.

"There's nothing quite like the challenge and adrenaline of these final two races, and I'm looking forward to giving fans a show," Gushi said. "Every race this season has put our team to the test, and I can't wait to take the FR-S out to finish it right." Fans attending the final Formula DRIFT rounds can anticipate Scion Racing on-site. The limited edition FR-S Release Series 1.0 vehicle will be at Irwindale Speedway to showcase its unique racing-inspired features, including a custom-designed aero kit with a rear spoiler.

"These final two Formula DRIFT rounds will challenge Frederic Aasbo and Ken Gushi while capping off an extremely successful Scion Racing season," said Landy Joe, Scion auto shows and special events manager. "Anyone who wants to witness the capabilities of the Scion tC and FR-S in a new light should be in the crowd at Texas Motor Speedway or Irwindale Speedway."

For more details about Scion Racing, visit www.ScionRacing.com for blog entries, photos and video content.

The 2014 Formula DRIFT season will continue with Round 6: Showdown at Texas Motor Speedway on September 12-13. For more information visit: www.formuladrift.com and find Formula DRIFT on Instagram @formulad, Facebook www.facebook.com/formuladrift and Twitter @FormulaD.


For more information regarding Formula DRIFT contact:
John Pangilinan
213.802.0863
john@theidagency.com

For more information regarding SCION contact:
Nancy Hubbell
310.468.7633
nancy_hubbell@toyota.com


NOTE TO EDITORS: Photography and digital assets can be found at www.ScionNewsroom.com.

ABOUT FORMULA DRIFT

In its eleventh season, Formula DRIFT is recognized as the North American professional drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver's driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete nationwide for the coveted Formula DRIFT Championship crown. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the world-wide leader for the Sport. For a competition schedule and ticket information, visit: www.formuladrift.com.

ABOUT SCION

Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features five groundbreaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, the tC sports coupe, the premium micro-subcompact iQ and the FR-S rear-wheel drive sports car. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com


Formula DRIFT Holdings, LLC | 200 Pine Avenue, Suite 615 | Long Beach, CA 90802

The ID Agency | 1375 6th Street | Suite 1 | Los Angeles | CA | 90021


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