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Wednesday, October 8, 2014

W&HM PR Relay: Formula Drift Wins Within Reach for Scion Racing

Press Release from:





For Immediate Release

October 7, 2014


Formula Drift Wins Within Reach for Scion Racing Scion Leads Competition for Manufacturer's Cup; Driver Fredric Aasbo in Second Place

Long Beach, Calif. – October 7, 2014 – Formula DRIFT victory is close enough to taste. Scion Racing sits in first place going into the series' final round, competing for its first-ever Formula DRIFT manufacturer's cup. Leading the team's success is 2014 Hankook tC driver Fredric Aasbo, currently in second place. If Aasbo wins the driver's championship, it would lead to Scion Racing's first Formula DRIFT Cup, as well.

The Formula DRIFT series finale will take place Oct. 10-11 at Irwindale Speedway in Irwindale, California. Aasbo's most recent win at the Texas Motor Speedway in September continued a lightning hot season, which has included more than one lucky break. Aasbo is a fan favorite, known as the "Norwegian Hammer," who puts on an impressive show on the track. At the Texas Motor Speedway, Aasbo and the team went head-to-head with the series leader who hit Aasbo's tC, forcing the team to scramble to fix the vehicle before the finals.

"After that intense win in Texas, there's so much adrenaline and excitement leading into the final fight," Aasbo said. "The tC has been performing to its highest levels, making each battle more thrilling than the last."

The Irwindale event will likely prove to be just as exciting. Aasbo will join 2014 GReddy FR-S driver Ken Gushi in front of a packed crowd of more than 15,000 fans from around the region. Hot Southern California temperatures will put the teams and cars to the test.



Fans at the track will be able to enjoy a Scion Racing display, including the opportunity to check out the limited edition FR-S Release Series 1.0 vehicle.

"So much now rides on this last push to the finish for Scion Racing, the GReddy Racing team and Papadakis Racing team," said Landy Joe, Scion auto shows and special events manager. "A winning driver and manufacturer's cup would reward all the Papadakis' team's hard work and hold up the impressive drifting capabilities of the Scion tC and FR-S."

For more details about Scion Racing, visit www.ScionRacing.com for blog entries, photos and video content.

The 2014 Formula DRIFT season will continue with Round 6: Showdown at Texas Motor Speedway on September 12-13. For more information visit: www.formuladrift.com and find Formula DRIFT on Instagram @formulad, Facebook www.facebook.com/formuladrift and Twitter @FormulaD.


For more information regarding Formula DRIFT contact:
John Pangilinan
213.802.0863
john@theidagency.com

For more information regarding SCION contact:
Nancy Hubbell
310.468.7633
nancy_hubbell@toyota.com


NOTE TO EDITORS: Photography and digital assets can be found at www.ScionNewsroom.com.

ABOUT FORMULA DRIFT

In its eleventh season, Formula DRIFT is recognized as the North American professional drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver's driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete nationwide for the coveted Formula DRIFT Championship crown. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the world-wide leader for the Sport. For a competition schedule and ticket information, visit: www.formuladrift.com.

ABOUT SCION

Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features five groundbreaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, the tC sports coupe, the premium micro-subcompact iQ and the FR-S rear-wheel drive sports car. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com


Formula DRIFT Holdings, LLC | 200 Pine Avenue, Suite 615 | Long Beach, CA 90802

The ID Agency | 1375 6th Street | Suite 3 | Los Angeles | CA | 90021


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