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Thursday, March 19, 2015

W&HM PR Relay: Formula DRIFT Signs Multi-Year Television Deal With CBS Sports Network











For Immediate Release

March 10, 2015

Formula DRIFT Signs Multi-Year Television Deal With CBS Sports Network


Long Beach, Calif. - March 10, 2015 - Formula DRIFT has announced a television agreement with CBS Sports Network for 20 half-hour programs throughout the year. The fast paced action featuring bracketed head-to-head match-ups will anchor the coverage and be featured across 13 episodes. Coverage also includes an additional 7 shows featuring a brand new behind-the-scenes program, "Formula DRIFT Insider."

"We are very excited about this new relationship with CBS Sports Network," said Ryan Sage, Vice President and Co-Founder of Formula DRIFT. "We have expanded our programming to nearly double the episodes and our new schedule is amazing! We look forward to exposing our sport to this national television audience in order to grow the sport and expose the new faces of Formula DRIFT."

"Formula DRIFT" on CBS Sports Network premieres Wednesday, May 6 at 8:30 PM, ET. The Formula DRIFT schedule adds to CBS Sports Network's already robust lineup of motorsports programming, which includes 400 hours of coverage throughout the year.

CBS Sports Network is available to more than 99 million homes across the country through local cable, video and telco providers and via satellite on DirecTV Channel 221 and Dish Network Channel 158. For more information, including a full programming schedule and how to get CBS Sports Network, go to www.cbssportsnetwork.com.

For more information visit: www.formuladrift.com and find Formula DRIFT on Instagram @formulad, Facebook www.facebook.com/formuladrift and Twitter @FormulaDrift.

For more information contact:
John Pangilinan
213.802.0863
john@theidagency.com


ABOUT FORMULA DRIFT

Entering its twelfth season, Formula DRIFT is recognized as the leading international drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver's driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete nationwide for the coveted Formula DRIFT Championship crown. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the world-wide leader for the Sport. For a competition schedule and ticket information, visit: www.formuladrift.com.


Formula DRIFT Holdings, LLC | 2161 Gundry Ave | Signal Hill, CA 90755

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