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Thursday, March 19, 2015

W&HM PR Relay: Nitto Tire's Battle of the Streets Asks You to Pick the Fastest of the Fast


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**FOR IMMEDIATE RELEASE**

Nitto® Tire Brings Excitement
to the Streets

"Battle of the Streets" will pit 16 of the world's fastest supercars, muscle cars, and European sports cars against each other on Los Angeles' famed 6th Street Bridge
Cypress, Calif. (March 19, 2015) – For fans of college basketball, March is a magical time of year where the nation's best teams fight it out until only one remains and is crowned national champion. This tournament packs some of the most exciting games of the season into a few frenzied weeks. Now, Nitto Tire U.S.A. Inc., a leading manufacturer of off-road and street performance tires, is bringing this excitement to the automotive world with its "Battle of the Streets" tournament.

Just like with its basketball counterpart, "Battle of the Streets" kicked off with the announcement of the bracket where each of the 16 competing cars was revealed and their positions on the brackets set. Fans now have the chance to fill out and submit their own bracket forms at www.battleofthestreets.com until March 25th for a chance to win trip to Las Vegas to drive supercars with Exotics Racing should they pick the perfect bracket.

The tournament consists of three elimination rounds taking place on March 26th-27th, March 30th-31st, and April 2nd during which time the two brackets, named after Nitto's highly popular NT05 and NT555 performance street tires, will be whittled down to the top two cars before culminating with the Finals on Monday, April 6th. During these two and a half weeks of competition, enthusiasts will be treated to some truly unique matchups between some of the most impressive cars on the street. This year's field includes such heavyweights as the McLaren 650S, the Porsche GT3, the Ford GT, the Saleen GTX, and the Lamborghini Aventador. But you can't count out the domestic muscle and other possible underdogs waiting to disrupt the field and upset the highly favored supercars.

"Nitto Tire has always had a deep connection with enthusiasts" said Stephen Leu, Nitto Tire U.S.A.'s Assistant Brand Publishing Manager. "That is why it means so much to us to be able to bring together so many amazing cars to create a bracket tournament-style event just for our gearhead fans. We have gone out of our way to locate some of the rarest and coolest cars for this video and can't wait to see who comes out on top."

All of this excitement deserves a suitably dramatic venue in which to race and Nitto selected the perfect spot, Downtown Los Angeles' famous 6th Street Bridge. This will, in fact, be the last production to be filmed on the bridge before it is torn down and replaced, making this event truly one for the history books.

Log on to www.battleofthestreets.com to check out the cars, fill out your bracket, and watch the videos. Bracket submission is now open and ends on March 25th. To learn more about Nitto Tire, please visit www.nittotire.com. Join Nitto Tire on Facebook and on Twitter at @NittoTire.
About Nitto Tire®
Nitto Tire (www.nittotire.com) develops performance tires for all uses, including racing, off-road and street. Using state-of-the-art manufacturing and testing facilities in both Japan and the United States, Nitto provides innovative and high-quality performance tires for the most demanding automotive enthusiasts. For more information about Nitto or its products, visit the company's web site or contact the company directly. Nitto is a registered trademark of Nitto Tire U.S.A. Inc., located at 5665 Plaza Drive, Ste. 250, Cypress, CA 90630.
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Contact
Jon Barrett
jon@kahnmedia.com
818.881.5246
Nitto© | 5665 Plaza Drive, Suite 250 Cypress, CA 90630


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