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Tuesday, March 22, 2016

W&HM PR Relay: Formula DRIFT Extends Partnership With Road Atlanta into 2018

Press Release from:

For Immediate Release

March 1, 2016

Formula DRIFT Extends Partnership With Road Atlanta into 2018

Long Beach, Calif. – March 1, 2016 – Formula DRIFT presented by BlackVue has renewed their partnership with Road Atlanta for three years extending into 2018. The inaugural Formula DRIFT event was held at Road Atlanta in 2004 and will now be one of the longest relationships for the Series.

"Road Atlanta will always be a historic and sentimental venue for the Series," said Jim Liaw, president and co-founder of Formula DRIFT. "Since the beginning Road Atlanta has believed in this then unknown sport of drifting and here we are thirteen years later. The venue dedicated resources to build the now famous Turn 10 "horseshoe" that fans and drivers have come to love for exciting door-to-door action."

Formula DRIFT held the first event in Road Atlanta back in 2004 and 2016 will mark the 13th consecutive season for the Series and the venue. The event has become a staple for the sport of drifting with a dynamic course layout and competitive driving, the fan base in the South East have grown to be one of the largest in the nation.

"In 2004, the first-ever Formula DRIFT event was held at Road Atlanta," said Geoff Lee, president and general manager of the legendary racetrack in North Georgia. "Since then, Drift Atlanta has grown into one of the hottest motorsports destinations in the world. We're thrilled to continue our relationship with Formula DRIFT and announce that the series will be returning to Road Atlanta, where it all began, for at least three more years. This means that for the foreseeable future, Formula D fans can expect to see the same big names and wheel-to-wheel drifting action at Road Atlanta that they've come to love."

Formula DRIFT returns to Road Atlanta in Braselton, GA on May 6-7, 2016 for Round 2, Road to the Championship at Drift Atlanta. Tickets are available now on starting at $34.90 online for a one-day Friday ticket.

The 2016 Formula DRIFT Championship begins on April 9-10 in Long Beach, CA. Tickets can be purchased through, Ticketmaster outlets, and the Long Beach Convention Center box office.

For more information visit: and find Formula DRIFT on Instagram, Facebook and Twitter. Tune into Formula DRIFT on CBS Sports and check your local listings for airtimes.

For more information contact:
John Pangilinan


Entering its thirteenth season, Formula DRIFT is recognized as the leading international drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver's driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete nationwide for the coveted Formula DRIFT Championship crown. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the world-wide leader for the Sport. For a competition schedule and ticket information, visit:


Road Atlanta opened in 1970 and is recognized as one of the finest road racing circuits in North America. Located less than an hour north of downtown Atlanta, the track hosts several major events during the year including the world-famous Petit Le Mans, Drift Atlanta, The Mitty vintage classic, MotoAmerica superbike event and numerous club and corporate events. For more information on Road Atlanta, visit:

Formula DRIFT Holdings, LLC | 2161 Gundry Ave | Signal Hill, CA 90755

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